Copyright ©  2017 BeUrBest Camps


BeUrBest Camps was founded by highly skilled, experienced and passionate coaches Terry Bates and Tom Frearson, and their understanding of how to develop people on an individual and group basis is second to none. 


With nearly 30 years of combined experience, they have a great understanding of how to properly structure a training program to help you to achieve your own personal goals.  They understand every athlete is different and has a different set of skills as well as strengths and weaknesses.


Our Coaching Team is made up of expert Triathlon Coaches and Personal Trainers to ensure your experience is challenging, engaging and tailored to your goals.


Because our lead coaches are athletes themselves, they understand athletes better and are able to empathise with your needs and wants.  They will not only help you maximise your training time but will help you improve on your weaknesses and manage injury risk by eliminating unneeded junk training kilometres.  


If you're as passionate about the sport as we are and you want to raise the bar to BeUrBest, then we can offer the training and triathlon experience to set you on your way.


With their Military background, qualifications, knowledge, and experiences - you can be assured you're in good hands. 


Terry is passionate about sport and Triathlon in particular. This is demonstrated through the huge commitment he makes to his ongoing personal development, training and support for his athletes.


A well respected Coach, Coach Educator, Internal Verifier and Assessor for British Triathlon he has delivered many coaching courses across the country with a high degree of success.  With an athlete centred approach to coaching he is able to build rapport and use his extensive technical knowledge to guide athletes of all abilities to reach varied goals and targets with proven success.


As a long term Head Coach he has expanded St Helens Tri Club to treble in size whilst supporting its junior and adult members and coaches to build confidence, develop and flourish.  He also operates as Coach Coordinator for the region to assist with growth and development for all triathlon coaches and clubs.


Terry’s extensive military career has given him valuable skills in coaching individuals and groups. He has represented GB in World and European Triathlon Finals. Competed in Ironman at home and abroad and inspired many towards IM and GB representation.


MSc and registered Sport and Exercise Dietitian, Personal Trainer, ASA, UKA, Swim Smooth Trained and British Cycling Coach. Sports Therapist, Life Coach & Health Trainer, Exercise on Referral, Mountain Leader and Trainer/Assessor in a range of subject areas including First Aid.


Other interests: Family, Football, most endurance activities


A passionate Triathlete himself, Tom loves nothing more than helping people develop their skills and achieve their goals.


He adopts a very athlete-focused approach to his clients and believes every athlete is different and therefore need a different approach. He has coached people from couch to 5k, first-time triathletes to their first Ironman and elite GB age groupers.


Tom's passion for all things fitness was found when he joined the Royal Marines Commandos. Since then, this has developed into passing on his passion and knowledge, inspiring others to achieve their goals; however small or big.


Having spent years running the UK's largest bootcamp in central London, with over 1,000 clients and a team of 25 instructors, where he helped literally thousands of people achieve their goals, from complete beginner to advanced athletes.


Regularly taking part in triathlons including IRONMAN events in the UK and abroad keeps him on his toes and practising what he preaches.


Outside of triathlon, he's a keen climber, mountaineer and kayaker.


Tom brings a wealth of experience in helping a wide variety of people achieve their goals and uses this to tailor programmes to suit the individual, every time.


Level 2 British Triathlon Coach, IRONMAN Official Coach, Level 3 Personal Trainer, and has many qualifications in other specialist areas.


Favourite saying: "Are we there yet?"

Weakness: "Nutella"

What I listen to on a big climb: "The voices in my head"